From Fluctuating Sales to Constant Stream of Leads and Sales
+3130%
Increase in leads in the first 3 months.
+533%
Average increase in sales in the first 3 months.
The Company
Nature’s Gem aims to improve the health & well-being of Indonesian citizens.
Their main product is Flaxseed, a highly nutritious SuperFood with tons of health benefits.
The Challenge
After more than 1-year promoting Flaxseed through digital marketing, they were struggling to generate consistent revenue.
In Indonesia, health & well-being is often neglected. In addition, Flaxseed is not a common thing in Indonesia.
The Strategies
- Using double sales funnel to educate about Flaxseed and its benefits.
- Shifting their old way of social media advertising such as “boost post” and “promote post” to Facebook Ads Manager.
- Focusing the ad budget on turning cold traffic to loyal customers.
- Going for PPC and SEO to target the hot market.
The Results
With Manusa, we’ve collected more than one thousand qualified leads in the first 3 months. These leads were to be further educated in our double sales funnel.
This concept has given a rise of +533% average increase in sales in the first 3 months.
Manusa and Nature’s Gem worked hard together to build a proper, automated business structure to survive the long-term game.
Lessons Learned
A double sales funnel is needed for products/services with high intensity of education needed.
With a solid and organized foundation, we were able to jumpstart our success with Nature’s Gem-yielding a +533% average increase in sales in the first 3 months.
We drive persistent business results through digital marketing.
Learn how you can double, triple, or even quadruple your revenue!
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