From Fluctuating Sales to Constant Stream of Leads and Sales

+3130%

Increase in leads in the first 3 months.

+533%

Average increase in sales in the first 3 months.

The Company

Nature’s Gem aims to improve the health & well-being of Indonesian citizens.

Their main product is Flaxseed, a highly nutritious SuperFood with tons of health benefits.

The Challenge

After more than 1-year promoting Flaxseed through digital marketing, they were struggling to generate consistent revenue.

In Indonesia, health & well-being is often neglected. In addition, Flaxseed is not a common thing in Indonesia.

The Strategies

Using double sales funnel to educate about Flaxseed and its benefits.
Shifting their old way of social media advertising such as “boost post” and “promote post” to Facebook Ads Manager.
Focusing the ad budget on turning cold traffic to loyal customers.
Going for PPC and SEO to target the hot market.

The Results

With Manusa, we’ve collected more than one thousand qualified leads in the first 3 months. These leads were to be further educated in our double sales funnel.

This concept has given a rise of +533% average increase in sales in the first 3 months.

Manusa and Nature’s Gem worked hard together to build a proper, automated business structure to survive the long-term game.

Lessons Learned

A double sales funnel is needed for products/services with high intensity of education needed.

With a solid and organized foundation, we were able to jumpstart our success with Nature’s Gem-yielding a +533% average increase in sales in the first 3 months.