From Fluctuating Sales to Constant Stream of Leads and Sales


Increase in leads in the first 3 months.


Average increase in sales in the first 3 months.

The Company

Nature’s Gem aims to improve the health & well-being of Indonesian citizens.

Their main product is Flaxseed, a highly nutritious SuperFood with tons of health benefits. 

The Challenge

After more than 1-year promoting Flaxseed through digital marketing, they were struggling to generate consistent revenue.

In Indonesia, health & well-being is often neglected. In addition, Flaxseed is not a common thing in Indonesia.

The Strategies

  • Using double sales funnel to educate about Flaxseed and its benefits.
  • Shifting their old way of social media advertising such as “boost post” and “promote post” to Facebook Ads Manager.
  • Focusing the ad budget on turning cold traffic to loyal customers.
  • Going for PPC and SEO to target the hot market.

The Results

With Manusa, we’ve collected more than one thousand qualified leads in the first 3 months. These leads were to be further educated in our double sales funnel.

This concept has given a rise of +533% average increase in sales in the first 3 months.

Manusa and Nature’s Gem worked hard together to build a proper, automated business structure to survive the long-term game.

Lessons Learned

A double sales funnel is needed for products/services with high intensity of education needed.

With a solid and organized foundation, we were able to jumpstart our success with Nature’s Gem-yielding a +533% average increase in sales in the first 3 months.

We drive persistent business results through digital marketing.

Learn how you can double, triple, or even quadruple your revenue!


PT. Manusa Muda Berkarya

The Prominence Office Tower Level 28 Unit C

Jl. Jalur Sutera Bar. No.15, Alam Sutera, Kota Tangerang, Banten